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E-Commerce

Aura Skincare

We replaced a clunky Shopify theme with a headless storefront that increased revenue 340% and generated $2.4M in year-one revenue for a premium DTC skincare brand.

10-week engagement
Aura Skincare e-commerce storefront redesign
Project Overview

Turning abandoned carts into completed orders.

! The Challenge

Aura was hemorrhaging $420K/year to cart abandonment on their outdated Shopify theme. Page load times exceeded 8 seconds, mobile conversion was abysmal at 0.8%, and the premium brand identity was buried under generic templates. Customers were leaving before they could experience the products.

Our Approach

Built a headless Shopify storefront with a custom React checkout optimized for speed. Implemented predictive search with Algolia, AI-powered product recommendations, and a quiz-to-product funnel. Every interaction was designed mobile-first with lazy loading, edge caching, and ruthless friction reduction.

The Results

Revenue increased 340% year-over-year. Page load time dropped from 8.2s to 1.2s. Conversion rate jumped 156%, and average order value increased 47% thanks to intelligent product recommendations. The ROI paid for the entire project within the first 18 days of launch.

Key Metrics

Revenue impact you can measure.

0%
Revenue Increase
$710K to $2.4M annually
0s
Page Load Time
Down from 8.2 seconds
0%
Conversion Rate Up
1.1% to 2.8% on mobile
0%
Mobile Traffic Increase
Organic mobile sessions

Before NeoDigital

8.2s
Page Load Time
0.8%
Mobile Conversion
$62
Avg. Order Value
72%
Cart Abandonment

After NeoDigital

1.2s
Page Load Time
2.8%
Mobile Conversion
$91
Avg. Order Value
31%
Cart Abandonment
Live Preview

Experience the storefront.

Interact with a mini version of the product page we built. Hover, click, and add to cart to feel the experience.

auraskincare.com/products/radiance-serum
Face Serums
Radiance Vitamin C Serum
★★★★★ 4.9 (2,847 reviews)
$68.00 $85.00

Advanced brightening formula with 20% Vitamin C, Hyaluronic Acid, and Niacinamide. Clinically proven to reduce dark spots in 4 weeks.

Interactive demo -- hover over the product image and click "Add to Cart" to see the experience
Visual Showcase

Designed for conversion.

Aura Skincare product listing page
Aura Skincare mobile checkout experience
Aura Skincare product detail page
Aura Skincare quiz-to-product funnel
Tech Stack

Performance-first architecture.

A headless approach gave us full control over the frontend experience while leveraging Shopify's rock-solid commerce backend.

React
Next.js
Shopify Storefront API
Tailwind CSS
Algolia
TS TypeScript
GraphQL
Vercel Edge
Lighthouse CI
S Storybook
Client Feedback

In their own words.

NeoDigital didn't just redesign our store -- they fundamentally changed how customers experience our brand. Revenue tripled in the first quarter alone.
Sarah Kim
Founder & CEO, Aura Skincare
★★★★★
The checkout flow they built is the smoothest I've ever used in e-commerce. Our cart abandonment dropped by more than half. The AI recommendations alone drove $180K in upsells in Q1.
JL
James Lin
Head of Growth, Aura Skincare
★★★★★
Page speed went from embarrassing to industry-leading. Our Core Web Vitals are all green now, and organic traffic has exploded. They thought about SEO at every level of the architecture.
RP
Rachel Park
VP of Marketing, Aura Skincare
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